Sun-World.com Home

 
 

Proprietary Product Development

  

  site map   contacts 

                


 

Sun World fruit varieties are produced under license in many of the world's key fruit producing countries. Licensing relationships have been established in the United States, Spain, Italy, France, South Africa, Namibia, Chile, Israel, New Zealand and Australia. In these countries, qualified nurseries and producers are licensed to propagate and produce proprietary plum, peach, nectarine, apricot and table grape cultivars. 

By building a network of like-minded growers and marketers, production can be limited, promotional power can be extended throughout the year, and FOB prices remain stronger. 

Licensing contacts | Sugraone Licensing | DNA Profiling Program


SUPERIOR SEEDLESS Brand Grapes

BLACK DIAMOND Brand Plums

MIDNIGHT BEAUTY Brand Table Grapes

AMBER CREST Brand Peaches

BLACK DIAMOND Brand Plums


Sugraone (SUPERIOR SEEDLESS®)
Licensing Information 

SUPERIOR SEEDLESS Brand Table Grapes

Licensing Contacts

Chief Marketing Officer

David Marguleas

Vice President, International Licensing

Johan Jooste

Regional Licensing Manager, Sun World Australasia:

Bob Wickson

Regional Licensing Manager, Europe

Maurizio Ventura

Regional Licensing Manager, Chile

Rafael Parada


Sun World's ADVANCED DNA Fingerprinting Program employs cutting edge DNA technology to fingerprint Sun World patented fruit cultivars and advanced selections. In the past, DNA fingerprinting was relatively crude, often employing only a few markers. Advanced Fingerprinting today employs up to 50 markers, making it possible to distinguish even slight differences in DNA makeup and to quickly identify fruit varieties suspected of being grown or marketed without proper licensing. DNA samples can be extracted from any plant material, including suspected fruit arriving on the marketplace. The sample is then compared with Sun World's library of DNA fingerprints to determine if the two samples are a match

 
 

For Licensing Questions Contact:

Vice President International Licensing: Johan Jooste 

Sun World International, LLC.
Licensing Department 

P.O. Box 3526

Paarl 7620

South Africa

Tel: 27.21.872.8453

Fax: 27.21.872.9580

Mobile: 27.82.852.1043